This especially applies to buying nice dresses for weddings, events, cocktail parties etc. Enter New For The Night. A fellow SMU alum Merritt (author of The Style Scribe) reached out to me about a new company she was working for. I was immediately interested.
New For The Night is Rent The Runway -- but with a physical store presence! Genius.
They are launching this month, and I was sent a sneak peak at some of the styles they'll be offering. Gorgeous if you ask me. You browse the site (or the store), and select the dress of your choice. It is mailed to you for a set rental period, and you return when you're done in the already paid envelope. Hassle free shopping.
The brick and mortar store is in Houston, so I encourage all of my Houstonians to book an appointment (starting now), and find a fabulous dress for any and every occasion.
Hey NFTN, please open an NYC showroom, pretttttty please?
Here are some of my favorite styles that I can't wait to try out.
Alison Paris
TBD
Tibi
Cynthia Steffe Merritt is the model!
Jay Godfrey (my fave!)
Mark James
19 comments:
What an awesome concept! Looking forward to the launch - thanks for sharing!
xx
Joanna
Yea...I mean, only some kind of jerk opens a store in Houston. Kidding. I'm rreeeaaalllyyy excited too.
That's so exciting.. I think Chicago & NYC should be next on their list :) Love that Jay Godfrey dress, too!
This is a great idea! Hopefully they open one in NYC soon!
Great idea!
Definitely going to check this out, it looks like they have some amazing things! Love that first dress.
Awesome idea!
This is great!! Love Merritt! I did not realize that you went to SMU!!! My husband just graduated from their MBA program!! Anyway, this is a fantastic idea and I'm really excited about this shop!!
what a beautiful idea! I love that they actually have a store so you can try on pieces. I know they will do well! :)
Brilliant! I so wish their store was here in NYC!
So pretty! Love the Alison Paris!
PS. We've a DORIS giveaway on our blog! Check it out, if you'd like :)
ox from NYC!
-davie+erica
LPFashionPhilosophy
Sounds fabulous - love these dresses!
Laura xo
oh my lord.... PLEASE open one in Chicago!!!
ohhhhh I LOVE this!!! I'm sure Wisconsin will be its next stop [insert sarcasm here]. Thanks for the heads up love! xo
that second dress is PERFECT! so cute.
That TBD dress is sooooo nice! This is such a great concept.
NewfortheNight.com is up FINALLY!!! Free shipping too!
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